数字化是新媒体时代的一个重要特征,新媒体借助于现代数字信息技术取得了极快的发展,新媒体市场近年来也呈现出百花齐放的局面。在新时期下,传统媒体必须要坚持与时俱进,同时坚守好自己的阵地,在面对新媒体所带来的挑战时,还应当准确地抓住发展机遇,进一步推进传统媒体与新媒体的融合,以实现自身的跨越发展。一、创新意识创建品牌现阶段传统媒体尚未形成自身独 Digitization is an important feature of the new media era. With the help of modern digital information technology, new media has achieved rapid development. The new media market has also shown a flourishing situation in recent years. In the new era, traditional media must adhere to keeping pace with the times and stick to its own position. In the face of the challenges posed by new media, traditional media should also seize the opportunities for development and further promote the cooperation between traditional media and new media The integration, in order to achieve their own leapfrog development. First, the sense of innovation Create a brand At this stage traditional media has not formed its own independence