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以管理理论研究见长的北京大学经过近二年运作实践的全国房地产高级经理人研修班呈现蓬勃势头。在针对中国房地产业及企业家的需求做了深刻研究的基础上,管理班设置核心课程:房地产金融、房地产经济学、企业战略管理、项目与工程管理、房地产营销与策划、房地产开发与经营十几大类。课程重点是解决国内房地产企业发展过程中出现的亟待解决的突出问题,将科学的管理理论和实战经验相结合,定位于培养业界卓越的经营决策管理人才,提升经营管理者素质。每个教学单元设论坛,论坛邀请经济学家、政府主管部门官员,高级研究人员,房地产营销策划高手、优秀房地产开发商、推广商等业界名流就经济界、房地产业及企业管理中的热点问题展开专题研讨和互动对话:如《土地招投标理论政策与实务》。
Peking University, which is well known for its management of theoretical research, has enjoyed a thriving national seminar for senior managers of real estate after nearly two years of operational practice. On the basis of profound research on the demand of China’s real estate industry and entrepreneurs, the management classes set the core courses: real estate finance, real estate economics, strategic management of enterprises, project and project management, real estate marketing and planning, real estate development and management ten Several categories. The key point of the course is to solve the outstanding problems which are urgent to be solved in the development of domestic real estate enterprises. Combining the scientific management theory with the actual combat experience, the course focuses on cultivating the excellent management decision-making talents in the industry and enhancing the managers’ quality. Each teaching unit is set up forums, forums invited economists, government officials, senior researchers, real estate marketing master, outstanding real estate developers, promoters and other celebrities on the economic sector, real estate and business management hot issues Launched symposium and interactive dialogue: such as “land bidding theory and policy and practice.”