创新是当代产品设计的核心,传统产品设计创新模式更注重技术的创新推动。随着对市场的深入分析,用户需求逐渐被分为基本型需求、期望型需求以及兴奋型需求,而后两种需求是推动创新的核心力量。因此,基于用户需求层次的分析,一种新的产品设计创新模式被提出来,这种模式较为深刻地反映出信息时代用户需求与设计创新之间的复杂关系。文章认为,只有真正了解了消费者的需求,才能创造出商家与用户都满意的个性化优质产品。 Innovation is the core of contemporary product design. Traditional product design and innovation mode pays more attention to technology innovation. With an in-depth analysis of the market, user needs are gradually divided into basic demand, expectation demand and excitement demand, and the latter two needs are the core forces driving innovation. Therefore, based on the analysis of user needs hierarchy, a new product design innovation model is proposed, which reflects the complex relationship between user needs and design innovation in the information age. The article believes that only a real understanding of the needs of consumers, businesses and users can create a personalized high-quality products are satisfied.