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随着我国经济体制的深入和市场经济体制的逐步建立,中国高校体育已经走上体育产业化发展之路。高校体育产业化的实质是体育市场化。本文分析了高校发展体育产业的优势和高校体育产业化发展中体制、体育市场和产业进程几个方面的特殊性,在此基础上提出高校体育产业化的发展对策。
With the deepening of China’s economic system and the gradual establishment of a market economy system, physical education in colleges and universities in China has embarked on a path of industrialization of sports. The essence of university sports industrialization is the marketization of sports. This article analyzes the advantages of the development of sports industry in colleges and universities and the particularity of institutional, sports market and industrial process in the development of sports industrialization in colleges and universities. Based on this, it puts forward the countermeasures for the development of sports industrialization in colleges and universities.