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体育大赛发展至今,媒介服务工作显得尤为重要。2004年第28届雅典奥运会,来自世界各国的记者数量已经达到2万多名,运动员和记者数量大致为1:2,至2006年都灵冬奥会两者比例升为1:4。以营销和海外拓展很成功的美国职业篮球联赛(NBA)为例,其出色且有特色的媒介服务,则是它成功的一大要素。针对媒介特点提供服务NBA 进行推广和提供媒介服务的主要对象包括电视媒体、印刷品、电台、新媒体(包括 Internet 和电子游戏等)。1.电视转播流程化。NBA 可以说是体育与电视转播最完美的结合体。NBA 取得了令人瞩目的进
The development of sports competition so far, media services is particularly important. At the 28th Olympic Games in Athens in 2004, the number of journalists from all over the world reached more than 20,000. The number of athletes and journalists was roughly 1: 2. By 2006, the ratio of Olympic Winter Games to Turin rose to 1: 4. Take the successful NBA marketing and overseas expansion as an example. Its outstanding and distinctive media service is a key element of its success. Serving Media Features Key players in the NBA for promoting and delivering media services include television media, print, radio, new media (including the Internet and video games, etc.). 1. TV broadcast process. NBA can be said that sports and television are the perfect combination of the body. NBA has made remarkable progress