随着国际经济的一体化,国内外的经济环境瞬息万变,身在其中的企业谁都不敢保证不会碰到突如其来的意外,如比利时奶粉污染事件。所以危机管理应引起企业的足够重视,如何预防,妥善处理危机并进而将危机化为转机,是危机管理的主要内容。我国企业在这方面做的还不够,所以国内企业应 With the integration of the international economy, the economic environment at home and abroad is rapidly changing. No one in the business can guarantee that it will not encounter unexpected accidents such as the milk powder contamination incident in Belgium. Therefore, crisis management should arouse enough attention of enterprises, how to prevent and properly handle the crisis and then turn crises into opportunities, which is the main content of crisis management. Chinese enterprises do not do enough in this area, so domestic enterprises should