这是我第二次到美国参加国际标识展一两年前,我是以观察员身份来到拉斯维加斯考察国际标识展的。和两年前相比,虽然ISA(国际标识展会)还是ISA,但变化却是明显的。这让我想起一句话来:唯有变化才是不变的。标识范围广泛,尤其品牌标识,是集科学进步、人文艺术、市场商情、专利法规、企业内涵等诸多因素为一体的社会化视觉形象精粹。大到一个国家的国旗、国徽、城市的市徽、标志性雕塑和建筑物,小到一个企业的VI、一个产品的品牌标志,直到一个人的签名、图章等等都可称为标识。然而,标识与符号、图像、雕塑又不尽相同。标识负载了品牌的商标、名称、 This is my second visit to the United States to participate in the International Marking Exhibition a year or two ago. I came to Las Vegas as an observer to study the International Marks Exhibition. Compared with two years ago, although ISA (International Label Exhibition) or ISA, but the change is obvious. It reminds me of the sentence: Only change is immutable. A wide range of identification, in particular, brand identity, is a collection of scientific progress, humanities and arts, market conditions, patent laws and regulations, corporate connotation and many other factors as one of the essence of social visual image. National flags, national emblems, city emblems, iconic sculptures and buildings up to a country, VI as small as a business, brand logo of a product, signature of a product, stamps, and the like are all identifiable. However, signs and symbols, images and sculptures are different. Logo loaded with the brand name, name,