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首届“中国大学生公共关系策划大赛”金奖策划主体:华中科技大学本项目是由中国预防性病艾滋病基金会发起,卫生部、中华慈善总会以及联合国艾滋病规划署等积极参与支持的大型慈善公益活动——“121联合行动计划”。其主要目的是积极发展与国际机构、民间组织以及中外企业和慈善人士的联系,争取获得国际艾滋病防治机构和基金的帮助。本项目以“人文奥运”为精神主线,以“健康传播”为基调,以“全球传播”为视野,以“奥运史上第一个艾滋火炬手”为核心创意和新闻点,以“同一个奥运,同样的你我”为传播口号(国际传播使用ONEOLYMPICONEHEART),以获得国际关注和帮助为目的,在鼓励艾滋病感染者积极乐观地面对生活,消除人们对艾滋病人的恐惧和歧视的同时,让艾滋病毒携带者和病人享受到奥运会这一全人类的盛会。
The first “China University Public Relations Planning Competition,” Gold Award Organizer: Huazhong University of Science and Technology This project is sponsored by the Chinese Foundation for the Prevention of STD and AIDS, the Ministry of Health, China Charity Federation and UNAIDS and other active participation in the support of large charity events - - “121 Joint Action Plan.” Its main purpose is to actively develop contacts with international agencies, non-governmental organizations, Chinese and foreign enterprises and philanthropic people for the help of international AIDS prevention agencies and funds. The project takes “Humanistic Olympics” as the spiritual main thread, “Health Communication” as the keynote, “Global Communication” as its vision, “Olympic torchbearers in the history of the Olympic Games” as the core creative ideas and news points, “the same Olympic Games , The same you and me ”as the slogan (ONEOLYMPICONEHEART for international communication). With the goal of gaining international attention and assistance, while encouraging people living with HIV to face life positively and optimistically and to eliminate their fears and discrimination against people living with HIV, People living with HIV and patients enjoy the Olympic Games, a gala event for all.