赚与亏＆名与利二则 赚与亏 美国人福特一直梦想发财,但苦于本钱少,无法做大生意。怎么办?他仔细观察、分析顾客的消费心理之后,决定先做赔本生意。于是福特在一家有名的妇女杂志上刊登了一则“一美元商品”的广告,列举了许多名牌优质而且价值都大于一美元的小商品,全部以一美元的价格出售。许多妇女为图便宜,纷纷给他寄来预订费。就这样,福特赔钱赚得了顾客的信任。 紧接着,福特给顾客寄上另一份定货单,所列的同样是名 Earn and lose & name and profit two earn and loss Americans Ford has always dreamed of getting rich, but suffering from less capital, unable to make big business. How to do? He carefully observed and analyzed the consumer psychology, decided to lose money business. So Ford in a famous women's magazine published a “one dollar” advertising, lists many high-quality brand and value are greater than one dollar worth of small commodities, all for one dollar price. Many women have given him a booking fee for the cheaper picture. In this way, Ford lost money earned customer trust. Then, Ford sent another order to the customer, listing the same name