本文强调了关系营销的重要性及如何提供周到的服务使顾客有知觉性的控制，同时，认为“消费者至上”是一种落后的营销观念，企业除了满足消费者需求外，还应引导消费，通过开发新产品来创造需求，从而使企业获得长久发展的后劲。 This paper emphasizes the importance of relationship marketing and how to provide considerate service so that customers have conscious control. At the same time, we think that “customer first” is a kind of backward marketing idea. Enterprises should not only meet the needs of consumers, but also guide consumers , By creating new products to create demand, so that enterprises have long-term development potential.