根据党的十五大和九届全国人大会议的精神，电视媒体产业必然要转变经营机制，逐步走向市场化，建立适应于社会主义市场经济的新框架，这是电视媒体产业发展的关键问题，否则电视媒体产业难以与国外媒体产业巨头竞争，难以应对信息革命和全球一体化的影响和冲击。一在建立社会 According to the spirit of the 15th CPC National Congress and the Ninth NPC, the TV media industry will inevitably have to change its management mechanism and gradually marketization to establish a new framework that is adapted to the socialist market economy. This is a key issue for the development of the television media industry. Otherwise, the television media industry will have difficulty competing with the foreign media industry giants and will be hard pressed to deal with the impact and impact of the information revolution and global integration. One is building a society