我们对“体验”一词并不陌生,严格的说它属于心理学范畴:体验(Experience)是人通过多种感觉器官,如视觉、听觉、味觉、触觉、嗅觉等对体验物进行感觉、知觉、记忆、思维、想象,在大脑中留下痕迹的过程。现实生活中,体验无处不在。我们去海边餐厅为了感受浪漫的就餐氛围;购买一个新的品牌只因受广告情境的诱 We are no stranger to the term “experience” and strictly speaking belong to the category of psychology: Experience is the perception, perception, and perception of a person’s experience through a variety of sensory organs, such as vision, hearing, taste, touch, smell, , Memory, thinking, imagination, the process of leaving traces in the brain. In real life, the experience is everywhere. We went to the seaside restaurant in order to feel the atmosphere of romantic dining; to buy a new brand only because of advertising situation lure