营销者说十月妈咪在创新营销方面做了很多尝试,但这些尝试的重点并不是以提升销售为目的,而是为了提升品牌的美誉度,为十月妈咪长远发展为一家-1到2岁的孕婴童的平台化公司做准备。回顾2012年,十月妈咪在创新营销方面做了不少尝试。除了常规的地铁广告,十月妈咪还尝试了电视剧植入、APP营销、微博和微信营销等。即便跳出孕妇装行业,十月妈咪在以下两方面做得也比较超前。 Marketers say Mummy made a lot of attempts at innovative marketing in October, but the focus of these efforts is not on boosting sales, but on boosting the brand's reputation as a -1 for the October mummy 2-year-old pregnant baby platform for the company to prepare. Looking back at 2012, October Mommy has done a lot of experimentation with innovative marketing. In addition to regular subway ads, October Mommy has also tried TV dramas, app marketing, Weibo and WeChat marketing. Even out of the maternity dress industry, October Mommy is also more advanced in the following two aspects.