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三、全球化市场定位与策略 1.世界零部件市场形势严峻 美国增长缓慢,日本泡沫经济崩溃后已8年萧条,发展中国家绝对增长量仍太小。供应商成长最快的市场依次是欧洲、南美和亚洲。东南亚近年发生金融危机,而欧洲供应商销售额却持续增长,1988年、1995年、1998年分别为888、1170、1470亿美元。故美国供应商选定欧洲为下一个主战场。欧洲汽车工业较分散,民族化倾向大,尽管零部件供应商直接向制造商供货有条件形成技术集成优势,但供应基础重组比美国滞后10年,美国供应商进入欧洲不仅可获利,还可加速欧洲汽车工业重组。
III. Positioning and Strategies in a Globalized Market 1. The world’s parts market is grim The growth of the United States has been sluggish. After the Japanese bubble economy collapsed, it has been in recession for 8 years. The absolute growth in developing countries is still too small. The fastest growing suppliers are Europe, South America and Asia. In recent years, the financial crisis has taken place in Southeast Asia, while the sales of European suppliers have continued to grow. In 1988, 1995 and 1998, they were US $ 888,117,147 billion respectively. Therefore, the United States suppliers selected Europe as the next main battlefield. Although the automotive industry in Europe is relatively fragmented and has a strong tendency toward nationalization, it is not only profitable for US suppliers to enter Europe after 10 years of lagging supply from the United States despite the fact that component suppliers provide technological integration advantages directly to manufacturers, Can accelerate the restructuring of the European automobile industry.