回款工作在销售管理中的重要性越来越突出。对于企业而言,能否顺利回收货款,决定着企业的利益能否真正地实现,因此,在尽量短的时间内回收货款,成为现代企业销售管理的一个基本原则。然而,在现代经济转轨的社会背景下,企业的回款任务能否顺利完成,并不完全取决于企业自身,关键在于客户能否进行积极、有效的合作。显然,对于大多数客户而言,资金并不总是处于充余 The importance of money collection work in sales management has become increasingly prominent. For enterprises, whether or not the payment can be recovered smoothly determines whether the interests of the enterprise can be truly realized. Therefore, the recovery of payment in the shortest possible time has become a basic principle of modern enterprise sales management. However, under the social background of the modern economic transition, the successful completion of corporate repayment tasks does not depend entirely on the company itself. The key lies in whether customers can actively and effectively cooperate. Obviously, for most customers, funding is not always sufficient