众所周知,行为由激励而生,由强化而导向目标。对于大多数管理者而言,正强化较好把握,一般可以收到预期效果,但负强化则不然,使用不当,便会适得其反,甚至可能酿成严重后果。这是因为负强化是通过对被强化对象的轻视、贬低、威吓甚至侮辱等非常规手段,直接作用于被强化对象的心理深层——尊重需求,使其自尊性受到损害,当被强化者心理深处无法忍受时,便激起其维护自尊性的强烈愿望,从而达成强化之目 It is well-known that behavior is motivated, directed by reinforcement. For most managers, they are getting better and better, and generally they can receive the expected results. However, if they are negatively strengthened, they will be counterproductive if they are used improperly and may even have serious consequences. This is because the negative reinforcement is through the unconscionable means such as contempt, belittling, intimidation and even insult to the enhanced object, directly acting on the psychological deepness of the enhanced object - respecting the demand and impairing the self-esteem, and when being strengthened, In the unbearable depth, they provoke a strong desire to maintain their self-esteem so as to achieve the goal of strengthening