在邮政营销的过程中,我们经常会运用以下三种策划方法:第一种方法,发挥邮政资源优势推出了一项业务,经过策划者的精心策划,在市场中创造出商机,从而实现赢利的目标。例如,为了落实中央一号文件关于邮政服务“三农”的精神,邮政物流公司利用邮政分销物流的功能,经过营销人员的市场策划,在农村开展了“邮政送农资下乡”的促销活动,取得了较好的社会效益和经济效益。 In the process of postal marketing, we often use the following three planning methods: The first method, the postal resources to launch a business advantage, through the careful planning of the planner, in the market to create business opportunities in order to achieve profitability aims. For example, in order to implement the document No. 1 of the Central Government on the spirit of “agriculture, rural areas and peasants in postal services”, the postal logistics company utilized the function of postal distribution logistics and marketed marketing plans to promote “postal delivery of agricultural materials to the countryside” , Has achieved good social and economic benefits.