手机出版满足了新媒体用户的个性需求,改变了传统出版格局。本文从媒介生态学角度考察其技术生态位,认为手机出版机构需要找准自身的资源生态位和需求生态位,将自身的技术优势和既有的生态资源结合,降低与传统出版模式的生态位重叠程度,拓宽自己的生态位宽度,形成健全的生态链和优势生存空间。唯其如此,才能长久发展。 Mobile publishing to meet the individual needs of new media users, changing the traditional publishing pattern. This paper examines the technical niche from the perspective of media ecology. It holds that mobile publishing agencies need to identify their own resource niche and demand niche, and combine their own technological advantages with existing ecological resources to reduce their ecological niche with traditional publishing models Overlap, broaden their niche breadth, the formation of a sound ecological chain and advantages of living space. Only in this way, can long-term development.