“X吧”是西方引进的新式店名,如今使用的领域相当广泛,对它的研究正在逐渐增多,但仅局限在其语法特征,以及“X吧”逐渐泛化的方法,并且对它吸收快的特点的解释仅停留在人们求新求异的层面上,没有展开。文章旨在分析新词“X吧”中涉及的“吧”的语用功能及原则,并分析“X吧”快速被汉语吸收文化社会的原因。 “X Bar” is a new name introduced in the West. Nowadays it is used in a wide range of fields. The research on it is gradually increasing but it is limited to its grammatical features and the gradual generalization of “X” The explanation for the characteristics of fast absorption of it rests only on the level of people seeking new differences and does not unfold. The purpose of this article is to analyze the pragmatic functions and principles involved in the new word “X”, and to analyze the reason why “X” is rapidly absorbed into Chinese culture by society.