长期以来保持稳定增长的国内家电市场已经略显疲态,从10月份开始,国内白电产品销售同比大幅下滑,而产品出口形势也不容乐观,一时间关于中国家电业面临着新的战略困境的讨论成为行业的一大热点。但笔者却认为,全球经济形势持续动荡引发的需求危机固然给中国家电业的稳定发展提出了挑战,但 The domestic appliance market, which has been maintaining steady growth for a long time, has been slightly weaker. Since October, the sales of white goods in China have dropped sharply year on year while the export situation of the products has not been optimistic. For a time, the domestic appliance industry is facing a new strategic predicament Discussion has become a hot topic in the industry. However, the author thinks that the crisis of demand triggered by the continuing turmoil in the global economic situation not only challenges the steady development of China’s home appliance industry, but