期刊被当作一种产业从而能够吸引其他资本的注入,大约是最近四五年才陆续产生的现象,这两年尤为其盛。一些新媒体在短短的时间内能够吸引市场的注意,以求社会效益和经济效益的尽快回报,其商业运作中一些大的资方的投入或与境外一些媒体集团的合作,已渐成这类媒体的时尚背景趋势。电视、电台、报纸,由于其在之前的回报率要高得多,期刊近几年才逐渐显现强势的增长空间,所以有可能比前三者资本运作的时间会更早一些。笔者因为对期刊的情况比较熟悉,所以在此文中较多引用期刊作 Journals are treated as an industry that can attract the influx of other capital, which has only been generated in the last four or five years, especially in the past two years. Some new media can attract the attention of the market within a short period of time in order to make social and economic returns as soon as possible. Some of the major employers’ investment in their commercial operations or their cooperation with some overseas media groups have gradually become such Media trend of fashion background. Due to the much higher rate of return on television, radio and newspapers, journals have shown a strong growth potential in recent years, so it is possible that the period of capital operation will be earlier than that of the first three. The author is familiar with the situation of periodicals, so in this article more reference periodicals