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一、名牌的价值和作用品牌通常是由符号、文字、图形等构成的识别标志,主要包括品牌名称、品牌标志、商标和品牌角色四部分,是一种知识产权,是无形资产。所谓名牌,是能引起人注意、带来利益并产生价值的牌号。它一定程度上是一种心理意识,是人们对品牌的评价和印象。一个名牌代表着一种完善的品质,一种独特的品味,还显现着一家企业的外部形象,是企业成功的象征,也是消费者追求时尚的购物向导,因而具有实实在在的商业价值,全球500强企业基本上都是知识产权或名牌的500强。名牌对企业的发展具有举足轻重的作用:
First, the value of the brand and the role of Brand is usually symbols, text, graphics and other identification marks, including the brand name, brand logo, brand and brand roles in four parts, is an intellectual property, is an intangible asset. The so-called brand name, is to attract people’s attention, bring benefits and the value of the grade. It is to some extent a kind of psychological awareness, which is the evaluation and impression of people on the brand. A brand name represents a perfect quality, a unique taste, but also shows the external image of a business, is a symbol of business success, but also consumers fashion shopping guide, which has a real commercial value, global The top 500 companies are basically all top 500 intellectual property or brand names. Famous brand plays an important role in the development of enterprises: