随着经济一体化的发展,企业所面对的市场日益扩大,市场竞争日趋激烈,品牌体系的作用就越来越重要了,选择什么样的品牌体系提上了企业的议事日程。有的企业只使用一个注册商标,有的企业使用两个或两个以上的注册商标,人们习惯上分别称之为单一品牌体系和多品牌体系。单一品... With the development of economic integration, the market that enterprises face is expanding day by day, and the market competition is fiercer and fiercer. The role of the brand system becomes more and more important. What kind of brand system to choose is put on the business agenda. Some companies use only one registered trademark, some companies use two or more registered trademarks, people are often referred to as a single brand system and multi-brand system. Single product ...