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同消费品产业相比,工程机械行业新产品开发的投入和测试均需要投入大量的资金,产品接受和生命周期均需要较长时间。但同所有行业一样,新产品是一个企业发展与壮大的生长点。据国外研究资料表明,一般美国公司预期其未来5年内的利润有40％必须来自新产品。 凡是成功的新产品都有其共同点:深入了解用户以及经销商和代理商的需要,找出产品正确的市场定位;紧紧抓住市场发展的新趋势,迅速研发出能满足客户需要的产品。 新产品分为6大类:世界上前所未有的产品、新产品线、增加系列产品、改进现有产品、重新定位产品和重新组合产品。
Compared with the consumer goods industry, construction machinery industry investment in new product development and testing need to invest a lot of money, product acceptance and life cycle will take a long time. But like all industries, the new product is a growth point for business growth and growth. According to foreign research data shows that the average US company expects 40% of its profits in the next 5 years must come from new products. All successful new products have their own common ground: in-depth understanding of the needs of users and distributors and agents to find the correct product market positioning; firmly grasp the new trends in market development, rapid development of products to meet customer needs . The new products are divided into six categories: the world’s unprecedented products, new product lines, adding a series of products, improving existing products, repositioning products and regrouping products.