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工商企业最得意的事情莫过于“两手”皆硬,且持久。一手抓市场,一手抓产品。更甚者,似乎市势潮流皆由其掌控,似乎市民的所思所想全在其洞察中。于是,这些深谙操纵之道的营销者,举手投足似乎都能引起狂飙。稍远的例子有“韩”流的袭击,赚取钱财和注意力不说,还引发了文艺界的大讨论,至今不绝于耳目。国内典型的例子莫过于脑白金,在“送礼”口号的热烈鼓舞和驱动下,全国人民跃跃欲试。
The most compelling thing for industrial and commercial enterprises is that both hands are hard and lasting. One hand grasps the market, and one grasps the product. What’s more, it seems that the trend of the market is controlled by it. It seems that what the public thinks is all in their perspective. As a result, these marketers who are deeply versed in their manipulations seem to have caused arrogance. A farther example is the attack of “Korean”, earning money and not paying attention. It has also triggered a great discussion among the literary and art circles. It has never ceased to be seen. The typical case in the country is no more than melatonin. Thanks to the enthusiastic encouragement and drive of the “Gift” slogan, the people of the country are eager to try.