张谷英村是国家重点文物保护单位,被授予首批全国“历史文化名村”称号,是岳阳县第一个4A级景区,它的旅游发展对于提高当地的经济收入和居民生活水平非常重要,因此受到关注。基于网络上的知名度问卷调查和调研队前往该景区对张谷英村以及张谷英集镇上居民的访谈调查发现,张谷英村虽然在国家层面得到一定的重视,但是在普通民众心目中的知名度还有待提高,在其旅游发展过程中也存在一定的问题,本文将针对在调查过程中发现的问题提出相应的对策与建议。 Zhang Guying is a national key cultural relics protection unit, was awarded the first batch of national “historical and cultural village” title is Yueyang County, the first 4A-level scenic spots, its tourism development is to improve the local economic income and living standards of residents is very important , So attention. An interview with Zhang Guying and Zhang Guying, members of the market, based on the survey of online visibility and the survey teams visiting the scenic spot, found that although Zhang Guying received some attention at the national level, its popularity in the general public still needs to be improved. There are also some problems in the process of tourism development. This article will put forward corresponding countermeasures and suggestions for the problems found during the investigation.