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这场经济寒流何时才能过去，已经成为老百姓常挂在嘴边的问题之一。诚然，这场经济危机波及的幅度之大，就连体育界也不能幸免。曾经不知愁滋味的F1、高尔夫球和足球豪门们，在面临赞助撤销、开支减少等状况下，又应该如何应对？
Formula 1 signs a multi-million dollar contract with a new partner in the midst of a global financial crisis.
Dermot Boden (LG Electronics): In fact, we will probably increase our 1)expenditure next year even though there are these…these economic situations.
One could be led to believe that some sports and some companies are not feeling the credit 2)crunch. But don’t let this deal fool you—Formula 1 is feeling the heat. F1 teams and the International Automobile Federation met in Geneva to discuss ways to cut costs.
Jackie Stewart (Former F1 World Champion): It’s a decision that has been taken by the teams themselves. Economically, at this time in the world, there’s a lot of pressure on a lot of companies…the car companies are one of those areas of business that are feeling…the…the…economic climate. So I think it makes sense for everyone to make the effort to cut costs.
The crisis affecting the auto industry had a direct impact on the world of golf. General Motors just ended its 9-year sponsorship relationship with world number one, Tiger Woods. More deals in the sport could collapse.
Ken Schofield (FMR. European Tour Executive Director): No individual and no business will be unaffected by this. That…that I think is…is a given. These are harsh times and they look like they will continue for a minimum of a couple of years. So there will have to be sponsor 3)casualties.
Drew Barrand (Sports Industry Group): In any market we’ll see sponsorship deals coming out and new sponsors coming in. Obviously, the way the economy is at the minute makes it very difficult for sponsors to…to really, sort of, push that investment forward.
Football hasn’t escaped the credit crunch either. In England, West Ham United sponsors XL recently filed for bankruptcy. And West Bromwich Albion became the first team since 1992 to begin the Premier League season without a sponsor. There is less money available for sports sponsorship, and even soccer’s traditional “fat cats” are sitting up and taking notice.
Ramon Calderon (Real Madrid President): There’s no doubt that football is going to be affected also. It’s a very big crisis. It’s a global crisis. Of course it’s worrying us for anyone the economic situation of the world.
Peter Kenyon (Chelsea CEO): I think you got to recognize that sport is not 4)immune to what’s going on in the world. And therefore we’ve got to make sure that…we’re…we’re equipped for it.
Both Chelsea and Real Madrid have suggested recently that they would not be investing in new players in the upcoming transfer window, yet another sign that everyone is looking to 5)slash their budgets in these times of economic hardship.
在全球金融危机的风浪之中，一级方程式赛车与一个新搭档签署了一份价值数百万美元的合同。
德莫特·伯顿（LG电子）：实际上，即便面临这样的……这样的经济形势，我们明年也可能增加投入。
人们可能会由此认为一些体育行业或一些企业并没在这场信用危机中受到多大打击，但不要被这场交易蒙骗了——一级方程式赛车也同样受到冲击。F1车队日前与国际汽车联合会在日内瓦举行会议，商讨减少成本支出的方法。
杰基·斯图尔特（前F1世界冠军）：这是车队自己下的决定。经济方面的原因，现阶段的全球形势，许多公司都肩负着很大压力……汽车公司也是其中一个能……能充分感受到经济气候变化的产业。所以我认为努力减少各项开支对每个人来说都是正确的。
这场给汽车工业造成影响的危机也直接影响了高尔夫球界。通用汽车公司刚刚终止了与世界头号选手泰戈·伍兹长达9年的赞助关系。更多的体育赞助协议也将土崩瓦解。
肯·斯科菲尔德（欧洲巡回赛的前总裁）：没有一个人或者一个产业能丝毫不受这场危机影响。这个……我想这个已经是一个……一个既定的事实。现在正是困难时期，而且看起来这场危机至少还要持续几年时间。所以这个势必会造成体育赞助减少。
德尔·巴兰德（体育产业集团）：在任何市场我们都能看到旧的赞助协议被撤消，新的赞助商又补进来。显然，现有的经济形势让许多赞助商无法……无法真的推动这项投资。
就连足球也不能从这场信用危机中幸免于难。在英国，西汉姆联队的赞助商XL最近宣布破产。而西布朗维奇更是成为自1992年以来第一支在英超联赛开始时没有获得赞助的球队。投入体育赞助的钱越来越少，就连那些传统的足球“豪门”也正襟危坐、密切关注起形势来。
雷蒙·卡尔德隆（皇家马德里俱乐部主席）：毫无疑问，足球也会受到影响。这是一场很大的危机，波及全球。当然，对我们每个人来说，全球的经济状况令人担忧。
彼特·肯扬（切尔西俱乐部首席执行官）：我想我们应该清楚体育对世界正在发生的事是不可幸免的。因此我们必须确保……我们……我们已经准备好应对它了。
切尔西俱乐部和皇家马德里俱乐部最近都表示，它们在即将到来的转会期间都不会再引进新球员，这也标志着所有人在这个经济萧条期都在缩减预算。
Formula 1 signs a multi-million dollar contract with a new partner in the midst of a global financial crisis.
Dermot Boden (LG Electronics): In fact, we will probably increase our 1)expenditure next year even though there are these…these economic situations.
One could be led to believe that some sports and some companies are not feeling the credit 2)crunch. But don’t let this deal fool you—Formula 1 is feeling the heat. F1 teams and the International Automobile Federation met in Geneva to discuss ways to cut costs.
Jackie Stewart (Former F1 World Champion): It’s a decision that has been taken by the teams themselves. Economically, at this time in the world, there’s a lot of pressure on a lot of companies…the car companies are one of those areas of business that are feeling…the…the…economic climate. So I think it makes sense for everyone to make the effort to cut costs.
The crisis affecting the auto industry had a direct impact on the world of golf. General Motors just ended its 9-year sponsorship relationship with world number one, Tiger Woods. More deals in the sport could collapse.
Ken Schofield (FMR. European Tour Executive Director): No individual and no business will be unaffected by this. That…that I think is…is a given. These are harsh times and they look like they will continue for a minimum of a couple of years. So there will have to be sponsor 3)casualties.
Drew Barrand (Sports Industry Group): In any market we’ll see sponsorship deals coming out and new sponsors coming in. Obviously, the way the economy is at the minute makes it very difficult for sponsors to…to really, sort of, push that investment forward.
Football hasn’t escaped the credit crunch either. In England, West Ham United sponsors XL recently filed for bankruptcy. And West Bromwich Albion became the first team since 1992 to begin the Premier League season without a sponsor. There is less money available for sports sponsorship, and even soccer’s traditional “fat cats” are sitting up and taking notice.
Ramon Calderon (Real Madrid President): There’s no doubt that football is going to be affected also. It’s a very big crisis. It’s a global crisis. Of course it’s worrying us for anyone the economic situation of the world.
Peter Kenyon (Chelsea CEO): I think you got to recognize that sport is not 4)immune to what’s going on in the world. And therefore we’ve got to make sure that…we’re…we’re equipped for it.
Both Chelsea and Real Madrid have suggested recently that they would not be investing in new players in the upcoming transfer window, yet another sign that everyone is looking to 5)slash their budgets in these times of economic hardship.
在全球金融危机的风浪之中，一级方程式赛车与一个新搭档签署了一份价值数百万美元的合同。
德莫特·伯顿（LG电子）：实际上，即便面临这样的……这样的经济形势，我们明年也可能增加投入。
人们可能会由此认为一些体育行业或一些企业并没在这场信用危机中受到多大打击，但不要被这场交易蒙骗了——一级方程式赛车也同样受到冲击。F1车队日前与国际汽车联合会在日内瓦举行会议，商讨减少成本支出的方法。
杰基·斯图尔特（前F1世界冠军）：这是车队自己下的决定。经济方面的原因，现阶段的全球形势，许多公司都肩负着很大压力……汽车公司也是其中一个能……能充分感受到经济气候变化的产业。所以我认为努力减少各项开支对每个人来说都是正确的。
这场给汽车工业造成影响的危机也直接影响了高尔夫球界。通用汽车公司刚刚终止了与世界头号选手泰戈·伍兹长达9年的赞助关系。更多的体育赞助协议也将土崩瓦解。
肯·斯科菲尔德（欧洲巡回赛的前总裁）：没有一个人或者一个产业能丝毫不受这场危机影响。这个……我想这个已经是一个……一个既定的事实。现在正是困难时期，而且看起来这场危机至少还要持续几年时间。所以这个势必会造成体育赞助减少。
德尔·巴兰德（体育产业集团）：在任何市场我们都能看到旧的赞助协议被撤消，新的赞助商又补进来。显然，现有的经济形势让许多赞助商无法……无法真的推动这项投资。
就连足球也不能从这场信用危机中幸免于难。在英国，西汉姆联队的赞助商XL最近宣布破产。而西布朗维奇更是成为自1992年以来第一支在英超联赛开始时没有获得赞助的球队。投入体育赞助的钱越来越少，就连那些传统的足球“豪门”也正襟危坐、密切关注起形势来。
雷蒙·卡尔德隆（皇家马德里俱乐部主席）：毫无疑问，足球也会受到影响。这是一场很大的危机，波及全球。当然，对我们每个人来说，全球的经济状况令人担忧。
彼特·肯扬（切尔西俱乐部首席执行官）：我想我们应该清楚体育对世界正在发生的事是不可幸免的。因此我们必须确保……我们……我们已经准备好应对它了。
切尔西俱乐部和皇家马德里俱乐部最近都表示，它们在即将到来的转会期间都不会再引进新球员，这也标志着所有人在这个经济萧条期都在缩减预算。