逆向供应链是指企业为了从客户手中回收使用过的产品所必需的一系列活动。其目的是对回收品进行处置,或者再利用。研究表明,有效的逆向供应链能够提升顾客满意度,同时增加企业利润。其中对退换货物的处理,也就是逆向物流一环更成为很多企业提升竞争力的利器。公司只要仔细分析自身的逆向物流链,就可能发现其中还有许多可以改进之处。 Reverse supply chain refers to the business in order to recycle used products from the customer a series of activities necessary. Its purpose is to dispose of recycled products, or reuse. Research shows that effective reverse supply chain can enhance customer satisfaction, while increasing corporate profits. Which dealt with the return of goods, which is a part of the reverse logistics has become a lot of enterprises to enhance the competitiveness of the weapon. As long as companies carefully analyze their own reverse logistics chain, you may find there are many things that can be improved.