Google正在变得无处不在。它每次推出非搜索类新产品,就会对相关竞争对手的心理造成一次威胁。而在它的网络支付产品CheckOut出台之后,这一威胁论又上升至一个新高度,甚至很多人称之为“PayPal杀手“。在Google被神化的同时,美国的媒体和业界也在进行“反省”。近日,美国《商业周刊》撰文尖锐地指出:在搜索之外,Google的多元化并未成功:Google目前的问题并非其新品的陆续死亡,而是它们平平的表现。本篇博客则从技术炒作周期的角度,探讨了这一话题。 Google is becoming ubiquitous. Each time it launches a non-search product, it creates a threat to the mind of the relevant competitor. After its online payment product, CheckOut, the threat theory rose to a new height, and many even called it “PayPal killer.” While Google was deified, the U.S. media and industry are also making “introspection.” Recently, the author of BusinessWeek in the United States pointed out sharply: Outside search, Google’s diversification has not been successful: Google’s current problem is not the death of its new products, but their flat performance. This blog explores this topic from the perspective of the technology hype cycle.