华东理工大学市场营销第二学士学位班是受中国石化总公司委托，由学校工商管理系和产业部门合作培养。学生是具有石油化工背景的本科毕业生，再进行两年的营销管理理论知识和相关实践能力的培养。我们首先对试点学位班的目标、模式与教学内容作了界定。市场营销第二学士学位学 East China University of Science and Technology marketing second bachelor degree is entrusted by the China Petrochemical Corporation, by the Department of Business Administration and industry sectors to cultivate. Students are baccalaureate graduates with a background in the petrochemical industry, and then carry out two years of marketing management theory and related practical ability training. We first define the objectives, models and teaching content of the pilot degree programs. Second Bachelor of Marketing