这是史蒂夫·罗斯的故事。他在26岁时,娶了殡仪馆老板18岁的女儿。有人说,经营葬仪社,是他霸业的开端,其实,看过这本书,你会明白,经营人性,才是他伟业的基础。罗斯总说:“我从葬仪业中了解人性,因为它必须在人们最伤感的时刻提供服务,你必须先了解他们的需要与感受。你必须注意用词遣句,如果对一位伤心欲绝的人说:‘我能帮你的忙吗?’他铁定回你一句:‘没有人帮得了我。’所以我总是问:‘有什么我可以效劳吗?’” This is the story of Steve Rose. At the age of 26, he married the 18-year-old daughter of the funeral home boss. Some people say that the operation of the funeral home is the beginning of his tyranny. In fact, after reading this book, you will understand that it is the foundation of his career to run humanity. Rose always said: "I learned about humanity from the industry of funeral ceremonies because it had to serve the people at their most perilous moments and you had to understand their needs and feelings first. You have to pay attention to the wording The absolute person said: ’Can I help you?’ He would definitely reply to you: ’No one has helped me.’ So I always asked: ’What can I do for you?’