培根说:“知识就是力量。”而传播知识最有力的方法是什么?实践证明,无论是学校的教育还是一般意义上的知识传播,“讲故事”是最有效的方法。对于管理者来说,讲故事已经成为一种必不可少的管理工具。越来越多的企业正在意识到:通过“讲故事”能有效地传播企业文化,增强企业的凝聚力,更能让企业的价值观深入人心。 Bacon said: “Knowledge is power.” And what is the most powerful way to spread knowledge? Practice has proved that “storytelling” is the most effective way to educate both in school and in general. Storytelling has become an essential management tool for managers. More and more enterprises are realizing that through the “tell stories” can effectively spread the corporate culture and enhance the cohesion of enterprises, but also allow enterprises to deeply rooted in the values.