文艺类的影视访谈节目,面临同质化困境,造成节目雷同,削弱了文艺节目的竞争力和影响力,模糊了节目的个性,不利于媒体品牌的建立和培养观众对节目的忠诚度,不能满足受众对艺术多样化、丰富化的需求。在目前中国电视文艺创作的大背景下,影视访谈节目要从中突围,需要寻找独到的艺术视角,甄选独家的选题、嘉宾,讲述新鲜的故事,开掘嘉宾独特的人生感悟和观点,探索别开生面的审美之路,多维度设计节目的趣味性内容和形式,打造具有不同气质和风格的影视访谈节目。 Literary and art television talk show, facing homogeneity difficulties, resulting in the same program, weakened the competitiveness of art programs and influence, blurred the personality of the program is not conducive to the establishment of media brands and to develop audience loyalty programs can not To meet the audience’s diverse and enriching art needs. Under the current background of Chinese television literary and artistic creation, film and television talk shows must break through. They need to find unique artistic perspectives, select exclusive topics and guests, tell fresh stories, dig out guests’ unique life experiences and opinions, and explore unique and creative Aesthetic road, multi-dimensional design of the program’s interesting content and form, to create a different temperament and style of video talk shows.