In the present paper the Lie symmetrical non-Noether conserved quantity of the Poincaré-Chetaev equations of a generalized classical mechanics under the general infinitesimal transformations of Lie groups is discussed. First, we establish the determining equations of Lie symmetry of the equations. Second, the Lie symmetrical non-Noether conserved quantity of the equations is deduced. Finally, an example is given to illustrate the application of the results.