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俗话说:商场如战场,殊不知商场更如戏场。在纷繁喧闹的商业区,每天都在上演着喜笑颜开“开张大吉”的喜剧,也在上演着“清仓关门”令人伤感的悲剧。今天,业中人士瞩目的焦点无非一个:旺铺兴旺,到底秘诀何在?传统的微观营销分析习惯于从下列顺序探讨原因:①位置;②商品;③场所;①顾客层次;⑤店员积极性。然而,现实却是:同在黄金地段,同类的店铺却有大喜大悲两种截然不同的命运。我们更经常见到店员竭尽全力积极热情推销却让顾客敬而
As the saying goes: Shopping malls are like battlefields, but they don’t know that shopping malls are more like theaters. In the numerous and bustling business districts, there is a comedy with a smile of laughter and a “opening day”, and a sad tragedy of “clearing and closing” is also being staged. Today, the focus of the industry is nothing more than one: the prosperity of Wang Pu, in the end what is the secret? Traditional micro-marketing analysis is used to explore the reasons in the following order: 1 position; 2 commodities; 3 places; 1 customer level; However, the reality is: in the prime location, the same kind of shop has two different fates. We often see the clerk doing their best to actively promote and let customers respect