论文部分内容阅读
5·12地震后,许多企业纷纷捐赠,借助捐赠行为,一些企业和品牌知名度迅速攀升。而一些企业却落得了捐赠也未讨好的境地,尤其以地产企业万科及众多跨国公司为代表,灾后成了众矢之的,对其恶评的激烈程度和传播速度都超出人们的想象。本文分析了企业“捐款门”事件形成的原因、指出它带给我们怎样的反思。
After the May 12 earthquake, many companies donated money. With donations, some enterprises and brand names rapidly rose in popularity. However, some enterprises have not donated anything to please. In particular, real estate enterprises Vanke and many multinational corporations are the targets of public criticism. The severity and speed of their criticism are beyond the imagination. This article analyzes the reasons for the formation of corporate donation door and points out what kind of reflection it brings to us.