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在电视竞争越来越激烈的今天,作为弱势的县级电视台如何应对上级众多电视台咄咄逼人的竞争态势显得越来越重要。在不具备资源、人员、设备等优势的情况下,节目的本土化是必然的选择。这几年方言新闻兴起,就是地方广播电视媒体为了获得更大的生存发展,迎合本地观众的收视心理,实现节目本土化的一种新的策略。义乌电视台在2006年7月,尝试创办方言新闻栏目《同年哥说新闻》,创办一年多反响一直不错。
In the increasingly fierce competition in television today, as a disadvantaged county television station how to deal with the higher level of many television stations aggressive competition situation is more and more important. In the absence of resources, personnel, equipment and other advantages, the local program is an inevitable choice. The rise of dialect news in recent years is a new strategy for local radio and television media in order to achieve greater survival and development, cater to the audience’s psychology of viewing and localize programs. Yiwu TV station in July 2006, try to start a dialect news column “brother said the same year news”, the founder of more than a year response has been good.