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价格战、拼服务都可以轻易被竞争对手模仿,尤其是面对同质化十分严重的笔记本市场。如何提高自己品牌的认知度,已经摆在了国产笔记本厂商的面前。在经历了三、四个月的思索后,方正终于第一次在国内笔记本市场中尝试“纪念机”的行销手段。10月18日,方正推出了售价仅为9999元的方正颐和五周年庆典机型 A550D(纪念版)。方正电脑笔记本事业部武玉红部长23日接受本报记者采访时表示:搞庆典机型,对于方正电脑来说是第一次,对于国内笔记本厂商也是第一次。因为是限量销售,方正电脑并没有打算在方正颐和五周年庆典机型 A550D 赚什么钱,更为深层的意义在于加强方正颐和笔记本在用户心中的品牌地位。此外利用该款产品,方正电脑希望能够推动其他机型的成长。毕竟是初次品尝行销,方正电脑还着实下了一番
Price war, fight services can easily be imitated by competitors, especially in the face of very serious homogenization of the notebook market. How to improve their brand awareness, has been placed in front of domestic notebook manufacturers. After three or four months of thinking, Founder finally for the first time in the domestic notebook market try “memorial machine” marketing tool. On October 18, Founder launched the A550D (Commemorative Edition), the fifth anniversary celebration of the Founder Summer and only 9999 yuan. Founder Notebook Division Wu Yuhong on the 23rd of this reporter interviewed said: Engage in celebration models for the Founder PC is the first time for the domestic notebook makers is the first time. Because it is limited sales, Founder PC is not going to make money in the fifth anniversary of Founder A5 and A550D make money, a deeper meaning is to strengthen the Founder Yi and notebook in the hearts of users brand position. In addition, using this product, Founder hope to promote the growth of other models. After all, is the first taste of marketing, Founder computer actually down a lot