城市宣传语旨在对外宣传与推广城市形象,招商引资,吸引游客,扩大城市影响力。然而,由于世界各国不同的历史与文化,导致人们对城市宣传语理解的多样性与差异性。本文主要从言语行为理论视角,以韩国首尔市宣传语为例,探讨城市宣传语的文化差异及翻译对策。 Urban propaganda language aims to publicize and promote the city’s image, attract investment, attract tourists, expand the city’s influence. However, due to the different histories and cultures of different countries in the world, people have come to understand the diversity and diversity of urban propaganda language. This paper mainly discusses the cultural differences and translation strategies of urban propaganda language from the perspective of speech act theory and the propaganda language in Seoul, South Korea.