一个成功的广告口号,往往就象商品的商标一样,能引起顾客对该产品的美好联想。有人这样比喻:如果说标题是广告的脸面,那么口号就是一双传神的眼睛。的确,从宣传角度来看,广告口号往往比标题更易于记忆,易于传播。那么,怎样才能写好广 A successful advertisement slogan is often the same as the trademark of a product, and can cause the customer to have a good association with the product. Some people like this analogy: If the title is the face of the advertisement, then the slogan is a pair of expressive eyes. Indeed, from a propaganda perspective, advertising slogans tend to be easier to remember than headlines and easy to spread. So how can we write well