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随着新兴媒体的迅速发展和“两个舆论场”的形成,党报的公信力、影响力和权威性的进一步提升就显得越来越重要、越来越紧迫。作为地方党报,《延安日报》在开展的“传播金融正能量·延安市首届群众最满意银行评选活动”中,从找准切入点、借助新兴媒体力量、挖掘自身资源优势三个方面进行探索实践,收到了良好的社会效果,同时证实党报只要善于抓住发展机遇、遵循传播的规律、不断改进创新,就能形成强有力的主流舆论场,从而实现新闻宣传的新突破、新发展。
With the rapid development of new media and the formation of “two media fields,” the credibility, influence and authority of the party newspaper have become more and more important and urgent. As a local party newspaper, Yan’an Daily carried out its activities of “Positive Energy of Spreading Finance, First Bank Most Satisfied Bank of Yan’an City,” from the point of identifying the entry point, utilizing the strength of emerging media and excavating its own resources advantages In the meantime, it has confirmed that the party newspaper can form a powerful mainstream media field as long as it is good at grasping development opportunities, following the laws of communication and continuously improving innovation so as to achieve new breakthroughs and new developments in news media.