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为反映2016年度公共关系服务市场的运行态势,正确评价中国公共关系业的发展状况,为专业机构提供积极的行业指引,2017年2月20日至3月20日,中国国际公共关系协会(CIPRA)对中国大陆境内主要公共关系公司进行调查活动。该项活动由协会研究发展部具体实施。项目组采用问卷调查的方法对2016年度全国主要公关公司进行抽样调查,内容涉及运营管理、业务发展和可持续发展等方面。项目组对问卷所取得的数据进行了科学统计,并依据
To reflect the operational situation of the public relations service market in 2016, correctly evaluate the development of the public relations industry in China and provide a proactive guidance to professional organizations, from February 20 to March 20, 2017, the China International Public Relations Association (CIPRA ) Conducted investigations into major public relations companies in mainland China. This activity is implemented by the research and development department of the association. The project team conducted a sample survey of the major national public relations companies in 2016 by means of a questionnaire survey, covering operations management, business development and sustainable development. The project team made scientific statistics on the data obtained from the questionnaire, and based on it