面对更加开放的国内市场，我们的企业如何提高与国内外企业的竞争力，这是加入WTO后企业十分关注的问题。一些企业家认为，发挥“本土优势”是本土企业抗衡跨国公司和国内著名企业的有效方法之一。所谓“本土优势”，是指企业对本土消费文化、消费传统、消费习惯、消费需求的了 In the face of a more open domestic market, how can our enterprises enhance their competitiveness with domestic and foreign enterprises? This is an issue that enterprises attach great importance to after their accession to the WTO. Some entrepreneurs think that giving play to their “local advantages” is one of the effective ways for local enterprises to counter the multinational corporations and well-known domestic enterprises. The so-called “local advantages” refers to the local consumer culture, consumer traditions, consumer habits, consumer demand