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随着我国信息通信技术的快速发展,以数字媒体、IPTV、微博等为代表的网络新媒体服务日益丰富,满足了社会对于文化信息产品的消费需求,成为我国经济增长的新亮点。我国制定出台了一些财税优惠措施,加大了对新媒体等网络文化企业的支持力度。本文对我国网络新媒体产业现状及发展特点进行了归纳总结,对相关财税优惠措施进行了梳理分析,给出了相关的财税政策建议。
With the rapid development of information and communication technology in our country, the network of new media services, represented by digital media, IPTV and Weibo, has become more and more rich, meeting the consumer demand for cultural information products in the society and becoming a new bright spot in China’s economic growth. China formulated some fiscal and tax preferential measures and stepped up its support for online cultural enterprises such as the new media. This article summarizes the current situation and development characteristics of the new media industry in our country, combs and analyzes the related fiscal and tax incentives, and gives relevant fiscal and tax policies.