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象征,起源于我们原始先辈的思维方式,已被公认为人类所独有。进入现代社会,物质极大丰富,价值体系开始从传统“生产”中心向“消费”中心转变。象征以无数的商品和服务的形式再次实现了它的最大魅力和效用,人们消费的并非商品本身而是其背后的文化内涵和价值体系,进而消费本身也成为一种文化。在这个过程中,设计领域中象征手法的应用起到了极大的推动作用。本文以消费社会为背景从人文关怀,观念创新和文化传播三个层次对象征的设计和社会意义作了深入分析。
The symbolic, originated from the way of thinking of our original ancestors has been recognized as unique to mankind. Into the modern society, the material is extremely rich, the value system began to shift from the traditional “production ” center “consumer ” center. Symbolizes its greatest charm and utility again in the form of innumerable goods and services. People consume not the commodity itself but the cultural connotation and value system behind it, and then consumption itself becomes a kind of culture. In this process, the application of symbolism in the field of design has played a significant role in promoting. Based on the consumer society, this article makes an in-depth analysis of the design and social significance of the object sign from the three levels of humanistic concern, concept innovation and cultural communication.