我国改革开放30年来,企业真正树立营销观念也就10年多一点的时间,因为此前整个社会处于物资稀缺状态,根本不需要营销。在这短短的10多年内,中国企业创造了一个又一个戏剧化的故事:从脑黄金到商务通,从海尔到格兰仕,从四通到联想,从新浪到淘宝,从中华子弹头到奇瑞QQ……有的企业消逝了,有的已成强弩之末,有的则蒸蒸日上。回顾这些企业的 In the 30 years since the reform and opening up in our country, enterprises have really set up marketing concepts for more than 10 years because the entire society was in a scarce state of materials and did not need marketing at all. In this short period of more than 10 years, Chinese enterprises have created dramatic stories one after another: from brain gold to Business Wire, from Haier to Galanz, from Stone to Lenovo, from Sina to Taobao, from China’s bullet to Chery QQ ... Some companies disappear, and some have become a spent force, while others are thriving. Review these businesses