现代企业营销成功与否,取决于其与客户维系何种程度的关系,而维系两者关系的基础是诚信。同仁堂历经数百年沧桑而不倒,海尔从默默无闻到叱咤风云,通用在世界五百强中屡屡位居一、二,银广厦当初牛气冲天而最终变成垃圾,安然一夜间灰飞烟灭,安达信也随之分崩离析。不同的企业,不? The success of modern enterprise marketing depends on the extent of its relationship with the customer relationship, and to maintain the relationship between the two is based on honesty. Tong Ren Tang vicissitudes of life after hundreds of years without fail, Haier from obscurity to all-powerful, GM in the world top 500 repeatedly in one or two, silver Guangsha had bullies and eventually turned into rubbish, Enron overnight ashes, Anderson Followed by the collapse. Different companies, not?