论文部分内容阅读
随着影像技术的进步与市场的成熟,行车记录仪的角色也在发生改变:从单一录像功能的小电子产品,到集录像、通讯、安全于一体的智能终端设备。这其中,不只是产品形态的改变,与之相伴随的市场运营模式、渠道推广方式也要变化。2016年,深圳市安尼泰科信息技术有限公司(以下简称“安尼泰科”)紧跟市场脚步,推出了一系列新品,融入了更多车联网元素;渠道方面注重线上线下,帮助渠道商和终端门店找到更好的盈利模式;同时结合传统媒体与新媒体进行宣传造势,使安尼泰科的品牌形象更加深入人心。
As video technology advances and the market matures, the role of Tachographs is changing: from single-video-enabled gadgets to intelligent end devices that combine video, communications and security. Among them, not only the change of product shape, with the accompanying market operation mode, channel promotion methods also need to change. In 2016, Shenzhen An Niteco Information Technology Co., Ltd. (hereinafter referred to as “An Niteco”) followed the market step by step, introduced a series of new products, into more elements of the car network; channels focus on the line , To help channel operators and terminal stores find a better profit model; combined with traditional media and new media campaign to make Aini Taike’s brand image more enjoys popular support.