当前诸多企业管理过程中普遍存在着的信誉危机严重影响了企业自身的生存和发展。所以探讨企业信誉危机问题是非常有必要的。本文在探讨企业信誉危机及其外在表现形式的同时提出当前企业必须要不断加强信誉管理,建立以社会和政府为主体的信誉体系及信誉制度,建立起企业内部信誉管理制度和外部信誉评价体系等,以保证企业快速向前发展。 The prevalence of credit crisis in the current management of many enterprises has seriously affected their own survival and development. Therefore, the issue of corporate credibility crisis is very necessary. This paper discusses the corporate reputation crisis and its external manifestations at the same time that the current business must continue to strengthen credit management, establish a social and government as the main body of the credit system and credit system, establish internal credit management system and external credit rating system Etc., in order to ensure the rapid development of enterprises.