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一些精明的经营者在产品销售中刻意制造种种条件限定顾客购买,或是造成供小于求的态势吊人胃口,或是专为某类顾客购物服务,或是二者兼而有之,从而巧妙地刺激顾客购买欲望。“限量”促销闻名遐迩的法国路易·维也登皮件公司生产的“L.V”皮箱,因其选料上乘、工艺精湛、款式典雅,深受国内外消费者青睐,一直供不应求。为了保护名牌声誉,该公司始终坚持限量生产。他们设在国内外的100多家专卖店都严格执行“每位顾客每次最多只能买两只皮箱”的规定。“L.V”皮箱面世至今140多年来,一直保持着珍贵的美誉和广阔的市场。
Some savvy operators deliberately create conditions in their product sales to limit the number of customers to buy, or create an appetite for appetite, or for a particular type of customer shopping service, or both, so clever To stimulate customer desire to buy. “Limited ” promotion world-famous Louis Vuitton leather goods company in France produced “LV ” luggage, because of their superior choice of materials, exquisite workmanship, elegant style, favored by consumers at home and abroad, has been in short supply . In order to protect the brand reputation, the company always adhere to the limited production. They are located at home and abroad more than 100 stores are strictly enforced “Each customer can only buy up to two luggage ” requirement. “L.V ” luggage has been available for more than 140 years, has maintained a precious reputation and a vast market.